Paper selection affects image reproduction, readability, feel, weight, and cost. Here is a practical comparison of coated and uncoated stocks.
What Is Coated Paper?
Coated paper has a smooth surface treatment that creates a more uniform gloss or matte finish. It supports sharp image reproduction and saturated color. Common text weights range from about 105gsm to 200gsm, with heavier options available for covers and cards.
Common uses: Photo books, catalogs, magazines, brochures, and image-led marketing materials.
What Is Uncoated Paper?
Uncoated paper has a natural, slightly textured surface. It absorbs ink differently, producing softer color and a comfortable reading or writing surface. Common text weights range from about 70gsm to 120gsm.
Common uses: Novels, textbooks, notebooks, educational materials, and stationery.
GSM Starting Points
- Novels and paperbacks: 80–100gsm cream or white uncoated
- Art and photo books: 157gsm or heavier coated paper
- Business cards: 300–400gsm coated or uncoated cardstock
- Brochures: 128–157gsm coated paper
- Calendars: 157gsm or heavier coated paper for images; uncoated paper for writable planners
- Notebooks: 80–100gsm uncoated paper
Cost and Weight
Paper cost depends on grade, coating, weight, sheet size, availability, and order quantity. A heavier or specialty stock can also increase shipping weight. Choose paper for the product's use and appearance, then compare samples before approving production.
Our Recommendation
Request physical paper samples whenever possible. A sample makes it easier to compare color, opacity, texture, stiffness, and writing performance than a specification alone.