One of the most common questions we get from clients is about paper selection. The coated vs uncoated decision affects print quality, readability, feel, and cost. Here is a practical breakdown.
What Is Coated Paper?
Coated paper has a smooth surface coating (usually clay) that creates a uniform, glossy or matte finish. It delivers sharp image reproduction and vibrant colors. Common weights range from 105gsm to 200gsm.
Best for: Photo books, catalogs, magazines, brochures, marketing materials with heavy imagery.
What Is Uncoated Paper?
Uncoated paper has a natural, slightly textured surface. It absorbs ink differently, producing softer colors but a warmer, more readable feel — especially for long text passages. Common weights range from 70gsm to 120gsm.
Best for: Novels, textbooks, notebooks, educational materials, letterheads.
GSM Guide by Product Type
- Novels/Paperbacks: 80-100gsm cream uncoated
- Art/Photo Books: 157gsm+ coated gloss or matte
- Business Cards: 300-400gsm coated
- Brochures: 128-157gsm coated
- Calendars: 157gsm+ coated for images, uncoated for writable planners
- Notebooks: 80-100gsm uncoated ruled
Cost Implications
Coated paper is generally slightly more expensive than uncoated at equivalent weights. However, the cost difference is small compared to the overall print cost — choose based on your content needs, not paper price alone.
Our Recommendation
When in doubt, request paper samples from your printer. Feeling the paper in your hands tells you more than any specification sheet. We send free sample packs to help you make the right choice.