Postcard Printing.
Full-color postcards on premium card stock — the proven direct-mail format that gets opened, read, and remembered. For marketing campaigns, real estate, events, and brand promotions.
What It Is
Postcards are rigid card-stock printed pieces, typically double-sided, designed for mailing, display, or hand distribution. They are one of the most effective direct-mail formats because the message is immediately visible — no envelope to open. We produce postcards in standard and custom sizes on heavy card stock with full-color printing, UV coating for durability, and optional direct-mail preparation.
Popular Specifications
Common configurations we produce every day
| Spec | Options |
|---|---|
Card Stock | 250–400gsm coated or uncoated |
Sides | Double-sided full color (standard) |
Size | Common: 4×6 in, 5×7 in, 6×9 in, 5.5×8.5 in, A5, A6 |
Finish | Gloss UV coating, matte coating, or uncoated |
Color | Full color CMYK both sides |
Mail-Ready | Optional addressing area, barcode clear zone, indicia placement |
Coating | Aqueous coating (standard), UV coating (premium) |
MOQ | 1,000+ for best unit price |
Why This Product Works in Bulk
Key benefits that make this format ideal for volume orders
Highest open rate in mail
Postcards have near-100% "open" rates because there's no envelope. Your message is seen the moment the recipient handles the mail piece.
Cost-effective direct mail
Lower postage rates than letters (in many markets) plus low per-piece printing costs make postcards the most affordable direct-mail format.
Premium card quality
Heavy card stock with UV coating creates a durable, professional piece that survives the mail stream and makes a strong impression.
Instant message delivery
The visual side captures attention; the text side delivers details. Two sides working together create a complete marketing message.
Versatile applications
Direct mail, trade show handouts, save-the-dates, product launches, real estate listings, event invitations — postcards adapt to every campaign type.
Common Use Cases
Who orders this product and what they use it for
Direct Mail Marketing
Promotional campaigns, sales announcements, and brand awareness postcards for mail distribution.
Real Estate
Just-listed, just-sold, and open house postcards for targeted neighborhood mail campaigns.
Events & Invitations
Save-the-date cards, event invitations, and conference promotional postcards.
Retail & Restaurants
Grand opening announcements, seasonal promotions, and loyalty program cards.
Travel & Tourism
Souvenir postcards, travel promotion, and destination marketing materials.
Customization Options
Mix and match to create your perfect product
Frequently Asked Questions
Answers to common questions about this product
4×6 inches is the most common and economical size for direct mail. 5×7 and 6×9 give more space for messaging and visuals. Check postal regulations in your target market for size and thickness requirements.
250–300gsm is standard for postcards. 350–400gsm is premium weight — it feels more substantial and survives the mail stream better.
Gloss UV coating makes colors pop and is the most popular for marketing postcards. Matte coating reduces glare and feels more sophisticated. Both protect the card during mailing.
We prepare postcards with proper addressing areas, barcode clear zones, and indicia placement. For actual addressing and mailing, we coordinate with your mail house.
Postcards have near-100% visibility — the message is seen immediately without opening anything. Envelopes can be discarded unopened. Postcards also cost less to print and mail.
What We Need to Quote
- Postcard size
- Card stock weight
- Coating preference
- Single or double-sided
- Quantity
- Mailing preparation needed?
- Any special features
- Delivery destination
Artwork Checklist
Not sure about specs? Upload what you have and we'll run a free prepress check.
Related Pages
Ready to start your project?
Send us your specs. We reply with a clear quote within 24 hours.